Can Zara build a slow fashion running brand worthy of fast runners?

Zara, the fast fashion behemoth has launched an Athleticz startup brand, including affordable high-tech running shoes. Can we trust this gear to run a marathon in?

Despite the barefooted road runners, the zero-drop movement, the finger toes, and every other extreme running shoe doctrine out there, the carbon-plated marathoner conversation still reigns supreme, and Zara has joined it.

It’s been a couple of weeks since the Spanish multinational fast fashion retailer launched a range of running apparel and became the …