Running hits the mainstream, but who's buying?

As Zara borrows the design language of boutique running brands, I ponder who actually cares about their Athleticz range, and who it's for. Plus: get some stickers!

Last week, Zara released their new Athleticz range, which included a lot of running apparel. It’s not strange for a lifestyle apparel company to design sportswear. I wrote about 3sixteen last year, and how the New York denim and men’s lifestyle brand’s move into high-end running gear fits the brand’s 360° ethos perfectly, for instance.

The uproar came as…