Why on earth is a menswear brand hosting runs?

Men's fashion brand 3sixteen hosted its second series of running events this summer. Is this an indicator of how mainstream running has become?

Has running culture bled into the mainstream to the point that it’s just another double-page spread in men’s lifestyle magazines now? Kinda.

That’s what we’re talking about when we’re talking about running culture going mainstream. We’re talking about running being a newsworthy-enough subculture to regularly feature in mainstream newspapers, just like ro…