Running culture IS the new streetwear

Not content with blending community and fashion at east London’s suitably cool Progress Running Club, Jimi Harrison is also flying the flag for trail running’s Olympic inclusion.

Running culture is the new streetwear. That’s the word, isn’t it?

You’ve obviously been reading about the great run clubs around the world here on Running Sucks for the past year and a bit, but the boom in social run clubs has become the kind of hot topic that gets into the mainstream press seemingly every day now. One that piqued my interest earlier this year is Progress Running Club.

I couldn’t put my finger on it, but it just felt incredibly cool. It turned out it wasn’t just a run crew - it was a real-life running store. They had the American collegiate-style logo that I love, as well as these wicked t-shirts that said ‘Eat Pasta, Run Fasta.’ I once won a round in a pub quiz by naming 12 different types of pasta correctly.

Then I saw PRC on Hypebeast, with their 10.8 million Instagram followers. Progress Running Club was doing a limited collaboration with streetwear staple, Carharrt - another of my favored clothing brands. Sadly, I did not manage to wake up at 2am to nab a t-shirt, b…