Running culture IS the new streetwear

Not content with blending community and fashion at east London’s suitably cool Progress Running Club, Jimi Harrison is also flying the flag for trail running’s Olympic inclusion.

Running culture is the new streetwear. That’s the word, isn’t it?

You’ve obviously been reading about the great run clubs around the world here on Running Sucks for the past year and a bit, but the boom in social run clubs has become the kind of hot topic that gets into the mainstream press seemingly every day now. One that piqued my interest earlier thi…