R̶o̶c̶k̶ m̶u̶s̶i̶c̶ Run clubs are dead

Are run clubs over? It's unlikely, isn't it.

That’s that, folks! You might as well disband that run club community that you’ve been nurturing so carefully. It’s OVER! Run clubs are dead!! The broadsheet press has said so.

It reminds me of my 15 years working in specialist rock music press, when the heritage broadsheet papers like The Independent, The Times, The Guardian would cyclically (cynically?) publish loosely-news-related opinion pieces titled

ROCK MUSIC IS DEAD

and then, upon festival announcement season or a new university paper,

ROCK MUSIC IS BACK

Neither was true, of course. Those of us watching brilliant bands, both old and new week in, week out knew that, but it was irritating when those not in the trenches saw fit to comment on what we knew much more about.

It’s barely been six months since the same writers realized that the rise of run clubs were worth pitching their editors as a general interest piece. I guess we only have to wait a couple of months for the slew of Why Not Join a Run Club in the New Year articles.

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