How are running shoes merging with mainstream culture? I spoke to Mike Ko AKA Kofuzi of Kofuzi Run Club about that, while also ruminating on the past, present, and future of journalism.
We're a bit older than you so for me it may be generational but I'm in the 21% too. If I see a video, I'll often see if there's a transcript first. On the flip side, though, I've found listening to books while I run is a great use of time. If I didn't hate treadmills, I guess one could watch videos there. They seem so time consuming sometimes.
We're empty nesters. I could sleep more if my body would actually sleep more. Mine kinda just wakes up.
My wife and I fall along stereotypical gender lines when it comes to our running shoes. We don't run every day, so I have one set. When they hit 300-400 miles, I get a new set just like them (Brooks Ghost Max works for me currently) from our local store we like without caring much about color and the old running shoes become my sneakers. She has 2 or 3 pair of active running shoes, identical except for color, at any given time. When she buys new ones, she looks at all of the colors. I'm like, "half of the year, we're running in the dark, so...."
I have a hunch that a lot of the 80%-oriented data is skewed by the audience demographic that uses the internet the most.
I don't think 80% of over 65s, for instance, even use the internet, let alone primarily for videos, but that's just an educated guess / backyard data analysis.
My primary shoes are Brooks Adrenaline, but I did choose a delicious colorway this time. Until then I always told myself that I'm not even looking at my feet when I'm running so I shouldn't care what they look like!
"If you show up, you get to be on the team." I have a hunch this is what draws many of us to running. Barriers to entry are low, space to find our why is ample, we all make the squad.
🙋🏽♀️ fellow dinosaur who prefers reading to watching videos (and also a sleep deprived parent 😭)
it’s been interesting to watch sneaker and street culture intersect, which i also think has something to do w the rise in popularity of run clubs as well as social media (youtube, instagram etc).
Definitely all linked. I read something great somewhere (I lose track) about how run club culture and fashion are very much increasingly linked. I should look for that.
I ran the LA Marathon barefoot last year. Didn't have any issues with debris on the streets, although the pavement was rough in a couple places. Actually spent the whole week there barefoot and had a good time (no one gave me a hard time lol)
We're a bit older than you so for me it may be generational but I'm in the 21% too. If I see a video, I'll often see if there's a transcript first. On the flip side, though, I've found listening to books while I run is a great use of time. If I didn't hate treadmills, I guess one could watch videos there. They seem so time consuming sometimes.
We're empty nesters. I could sleep more if my body would actually sleep more. Mine kinda just wakes up.
My wife and I fall along stereotypical gender lines when it comes to our running shoes. We don't run every day, so I have one set. When they hit 300-400 miles, I get a new set just like them (Brooks Ghost Max works for me currently) from our local store we like without caring much about color and the old running shoes become my sneakers. She has 2 or 3 pair of active running shoes, identical except for color, at any given time. When she buys new ones, she looks at all of the colors. I'm like, "half of the year, we're running in the dark, so...."
I have a hunch that a lot of the 80%-oriented data is skewed by the audience demographic that uses the internet the most.
I don't think 80% of over 65s, for instance, even use the internet, let alone primarily for videos, but that's just an educated guess / backyard data analysis.
My primary shoes are Brooks Adrenaline, but I did choose a delicious colorway this time. Until then I always told myself that I'm not even looking at my feet when I'm running so I shouldn't care what they look like!
"If you show up, you get to be on the team." I have a hunch this is what draws many of us to running. Barriers to entry are low, space to find our why is ample, we all make the squad.
This was the reassuring thing that I took away from this as well haha
🙋🏽♀️ fellow dinosaur who prefers reading to watching videos (and also a sleep deprived parent 😭)
it’s been interesting to watch sneaker and street culture intersect, which i also think has something to do w the rise in popularity of run clubs as well as social media (youtube, instagram etc).
great read as always.
Definitely all linked. I read something great somewhere (I lose track) about how run club culture and fashion are very much increasingly linked. I should look for that.
oh if you find it would love to read
Interesting and nice to see the success of his vlog, but I have discovered it is more fun to run without shoes. 12,000 👣 miles later
There's a guy who runs marathons in LA barefoot. Lovely idea to try to live like that, but I don't trust the street sweepers enough!
I ran the LA Marathon barefoot last year. Didn't have any issues with debris on the streets, although the pavement was rough in a couple places. Actually spent the whole week there barefoot and had a good time (no one gave me a hard time lol)