Kofuzi: King of the ShoeTubers

Are running shoes sustainable? How do they fit into sneaker culture? I spoke to Mike Ko AKA Kofuzi of Kofuzi Run Club about being one of the most influential people in the running world.

Remember back in 2014 when we pivoted to video, and every laid-off journalist was shaking their fist at technology?

It marked the end of a decade of every publisher trying (and failing) to figure out how to successfully monetize online content, while many physical publications ceased to exist. As a person who professionally trained in magazine journalism, both saddened me greatly.

I love the smell of ink, and the way that high-quality paper feels in my hands, but mostly I love the magazine format (something I do with Running Sucks). Video can provide that format just as well, of course, and with each iteration of technology, more and more video can be consumed. Here we are watching super HD videos on the 5G phones we keep in our pockets. It’s great.

You might be wondering why this running newsletter is giving a potted history of the 21st century media landscape. Well, some creators who 1) had their finger on the pulse of technology and 2) weren’t afraid to try something different have be…