Why we should expect more from running brands
We’re in a new age of conscious consumerism where the options available are as vast as they are varied. I speak to Matt Niutta of Fractel Running about using hats in the revolution
I’m a big fan of brands.
I don’t know if this is to do with being a Millennial, or just being a human living through this (everlasting) late-stage of capitalism, but I identify with brands.
I’m a Nike guy, for instance. Even though I lived through the unresolved sweatshop scandal of the ‘90s and the more recent scandals of reducing pregnant Olympians’ spo…
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