The delayed gratification of the darker side of running

Acid Running creative director Oliver Powe explains how his luxury running apparel brand connects to endurance sports by leaning into gallows humor.

We just marked the four-year anniversary of a (hopefully) once-in-a-lifetime pandemic that forced us to temporarily lock our lives down in a way that those of us privileged enough to have never lived in a warzone hadn’t experienced. It was a big deal.

Eventually, we were allowed to leave our homes for a government-mandated hour of outdoor exercise, but n…