Which running brand do you identify with?
Do you think about which brands - running or not - represent you? Also: some energy flowing into the trail vacation space, a deep dive into Satisfy, and a look back at slow running.
We care about what we look like when we run, don’t we. Today, we’ve got more choice than ever when it comes to choosing what we wear while we run in order to visually explain what kind of person we are to the people we run with/past.
Last week, I wrote about 3sixteen, a menswear brand that’s hosted runs from its Manhattan store. I wrote about how people identify as runners in the same way that they identify as coffee purists or as fans of Japanese denim.
Every so often I see someone on social media triumphantly declaring that, “Tracksmith is the Abercrombie & Fitch of running.” It’s got that preppie, collegiate style, right?
This all caused me to wonder what mainstream brands other running brands could relate to.
If Abercrombie is Tracksmith (and I think Tracksmith is more like L.L. Bean), with its chic, monochrome New York vibe, could you see Bandit carried in a Calvin Klein store? Or does the oh-so-exclusive nature of their stock point towards being the Supreme of the running world?
What…
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