Just had another thought: what about a collab with Katie from Running Wylder? I’m thinking her Crusty 🥐 mascot would be a nice West Coast counterpoint to Swiftwick’s Chicago 🍕
I agree with Lee; they need more exuberance! Stripes à la Paul Smith or saturated Palace Skateboards-style craziness? One of my graphic design specialties is palette and print development, just sayin’… 😉
I’ll be interested in a Running Sucks Sock for sure!
Just had another thought: what about a collab with Katie from Running Wylder? I’m thinking her Crusty 🥐 mascot would be a nice West Coast counterpoint to Swiftwick’s Chicago 🍕
That's a +1 for me!
What if you did collabs on the Aspires though? Otherwise, a small ruffle wouldn't be the worst thing that ever happened to me.
I'm somewhat jealous at not having a version of the ruffled sock-top to nostalgically draw upon. It's a very nice little bit of flair.
I want to see a collab with someone super colorful - Marimekko? Liberty? Give me patterns and colors!
Liberty print everything imho
Inject it into my veins
I sell swiftwick socks now as we are the Canadian distributor, so this was super fun to see!
The lifetime warranty is pretty cool. They are popular with golfers too, so my joke is always "now there are TWO reasons to celebrate a hole in one"
And then I show myself out...
Much love Raz!
I have much to learn from you in telling jokes.
My vote is for a Swiftwick x Alinea collab next year! Or Swiftwick x The Beef.
There's a growing number of restaurant-worker run clubs, so it fits!
I agree with Lee; they need more exuberance! Stripes à la Paul Smith or saturated Palace Skateboards-style craziness? One of my graphic design specialties is palette and print development, just sayin’… 😉
Paul Smith would definitely be fun
Let’s see a collab with Saquon Barkley featuring some Philly cheesesteak on a sock
It'll turn out like chutney!
Great read! Swift wick should go after the cartography / globe concept that a lot of brands are using right now. Something similar to Auteur Sportif
Oh yeah, city by city