Running Sucks

Running Sucks

True love is like a pair of socks

Get into the process of Greg Itahara, an artist from Chicago whose latest creative collaboration is with Swiftwick

Raziq Rauf's avatar
Raziq Rauf
Oct 02, 2025
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Greg Itahara is an artist, but – to be very clear – he is a runner. I’m talking to him about his “hyper local” sock collaboration with Swiftwick to celebrate Chicago ahead of their marathon next weekend.

A native Chicagoan, Greg has studied there (art at Columbia College), worked there (designer at advertising powerhouse Leo Burnett), and raised a family…

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