Racing Redefined: the man determined to make running exciting again

Luke Myers wants to make the amateur athletics scene just as exciting - and rewarding for the runners - as the run crew culture he has built for himself

The pervasiveness of American culture is so limitless that it’s no surprise that its reach extends into running.

Despite Kurt Cobain being dead for 30 years, you still see Nirvana t-shirts on the young and rebellious in all 195 countries. Mean Girls- and Friends-isms now punctuate the English language thousands of miles in every direction away from the USA. Baggy jeans from whichever walk of American life you like are back in fashion. Super-sizing running is next on the menu.

In a sleepy village outside of Nottingham, England, Luke Myers has taken inspiration from historic New York run crews like Orchard Street Runners and Bridge Runners. He saw the way they used adventure and semi-lawlessness to run the city streets (and beyond), and wanted that for the UK.