How Tracksmith changed the (running) world
Matt Taylor always wanted higher quality storytelling in running and Tracksmith was how he finally did it
Tracksmith is 11 years old now, but creating the brand that pushed the storytelling envelope and became a trailblazer for the modern running scene wasn’t a flash in the pan decision. Founder Matt Taylor tells me how the kernel of the idea started way back in the mid-1990s, before he even went to college.
The kernel in question was a Runner’s World featur…
