Why we should expect more from running brands

We’re in a new age of conscious consumerism where the options available are as vast as they are varied. I speak to Matt Niutta of Fractel Running about using hats in the revolution

I’m a big fan of brands.

I don’t know if this is to do with being a Millennial, or just being a human living through this (everlasting) late-stage of capitalism, but I identify with brands.

I’m a Nike guy, for instance. Even though I lived through the unresolved sweatshop scandal of the ‘90s and the more recent scandals of reducing pregnant Olympians’ spo…