Do normos want to dress like runners?

I have my doubts, but you'd better be sure that us runners are going to try and make fetch happen.

How close to being the new streetwear is running culture?

Is running (or are pesky running industry commentators, at least) trying too hard to force the idea of running become the new streetwear?

When I think of the streetwear subculture, I think of skateboarding. Skaters made wearing less-stuffy everyday clothing the norm because they weren’t changing into 3” split shorts and technical singlets, or 7” tights and carbon-plated shoes to go for a skate. They were wearing jeans and graphic print t-shirts from their wardrobes while doing the aspirationally cool thing of skating.

Other runners certainly want to emulate the better-dressed runners they/we see, and we go buy from the appropriate running brands, but I’m not convinced non-runners are inspired to revamp their wardrobes with running-specific gear after seeing runners hanging around outside cafes in the same way that they are with skateboarders’ fashion.

The running subculture is growing massively, of course, but I think that if runni…