Do communities need brands?

It's the eternal conversation about the relationship between culture and commerce, and it's so evident in the running world in 2025

The conversation about where brands and the media fit into the topic of run culture came about in the spring when a mammoth number of activations, shakeouts, and other miscellaneous events popped up around the Boston and London Marathons.

There was conversation about run culture “peaking,” which I addressed here, but it led to the more meaningful questio…