A run club leader, a journalist, and a brand rep walk into a running store...
What happened next was a debate on consumerism, and how brands, stores, and crews fit together.
I just returned home from 48 blistering hours in Northern California, where I first hosted a panel on Consumerism in Running in San Francisco, and then drove a few miles east to watch the frontrunners of the Western States Endurance Race at the 100km mark, and back again. What a weekend, jam-packed with fantastic people.
Consumerism in Running
On Friday evening, I was joined by some great minds at Running Wylder in San Francisco, and oh wow did we have some hot opinions and crucial insights.
Armando Torres, co-founder of Nth Degree Athletic Club
Abel Rodriguez, co-captain of Corremos Sacramento
Rosie Cruz, On representative, working with crews and stores across NorCal
Katie Douglas of Running Wylder in her beautiful store
Why do runners need to talk and think about consumerism?
There is an estimated 25 million more runners in 2025 than in 2020
75% of runners earn 50% over the median salary (please speculate why in a comment!)
Brands are g…
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