Crying & Running in San Francisco

An in-person event about consumer culture in one of the coolest running stores in the world, and why I won't stop writing about important issues.

A few weeks ago, I wrote a piece where I attempted to define running culture. The reason being a few IG influencer accounts were claiming that an increase in consumerism and brand activations at the most high-profile races around the world was heralding the “end” of running culture.

Ridiculous, but it got everyone talking, and I said, “CAPITALISM IS NOT CULTURE!” Except capitalism actually is an important part of culture, so I thought what better discussion topic to finally take to

Katherine Douglas

’s beautiful San Francisco running boutique??

Consumerism in Running
Running Wylder, SF
June 27th 2025

Yes. We’re going to talk about capitalism and culture in a shop. There is occasional wry humor in my work.

Abel Rodriguez from Corremos Sacramento, On tech rep Rosie Cruz, and Armando Torres of Nth Degree Athletic Club will be joining Katie and myself to discuss how and where money fits into the amateur arena, and consider some best practices going forward. It’ll be fun, I promise.

How to be a part of it:

1. If you c…