5 Comments

Thanks for the mention Raz - we’ll keep finding these wonderful, crazy people and giving them some promotion I guess!

There is definitely an increasingly high bar for ‘extreme runners’ to get national media attention. Even The Hardest Geezer only got extensive coverage once he’d completed the Africa run (although he got a lot of social media hits).

I was working with a runner called Isaac Kenyon before the London Marathon, as he was doing it dressed as a tree to try and break a Guinness World Record. We both said how much harder it is to get publicity now for something that, say, the BBC would have been all over a few years ago.

Excellent piece as ever by the way.

Expand full comment

This post is well written as always, but made me groan. I don't like this aspect of pushing to extremes for attention and marketing in our sport. It's bad for longevity and overall unhealthy.

Expand full comment