Meet the 21yr-old telling the story of the world's 4th biggest nation through a running brand

Leaning into telling the story of Indonesia has informed Beyond Running's product development in such a way that they might have cornered a rapidly expanding market

We all have the same internet. Whether you’re in London, Los Angeles, Buenos Aires, or Nairobi, we have access to the same internet. When a quartet of Gen Z runners in Jakarta saw the likes of Bandit and Satisfy peddling their nouveau wares online, they decided that they could do that as well.

Earlier this year I wrote about the problem with having to sp…