A love letter to JUST DO IT

It’s the perfect slogan from an imperfect company. My complex relationship with Nike started with a simple poster.

A love letter to… an advertising slogan

Just do it. Just Do It. JUST DO IT. What a marvelous slogan. It’s the ultimate mind-over-matter solution to so many things about running that can hold you back.

If you struggle to get out of bed or just start your run, whisper, “just do it…” to yourself and you’ll be on your way in no time. If you’ve got another 8 o…