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What is running culture?
Running has never been more popular, but some are questioning what exactly running culture is, and where we go from this moment.
May 5, 2025
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Raziq Rauf
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If running fast is hard, try running slowly
Documenting her running journey from couch to marathon, Emily Shane AKA @RunsWithEmily has found her people on social media - a lot of people. Her hook…
Sep 28, 2023
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Raziq Rauf
28
16
9
How Tracksmith changed the (running) world
Matt Taylor always wanted higher quality storytelling in running and Tracksmith was how he finally did it
May 1, 2025
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Raziq Rauf
45
10
9
Runners tolerated
My thoughts on the Nike debacle, and how the coolest kids in running are here on Substack
Apr 23
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Raziq Rauf
41
5
8
The intimacy of running
Some thoughts on what makes running so great, plus a new section focusing on the race
Mar 17, 2025
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Raziq Rauf
41
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11
The Nike coach getting black women on the trails
The trail world isn't well-known for being an inclusive space for either women or people of color. Dora Atim is on a mission to change that.
Mar 20, 2025
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Raziq Rauf
39
3
2
Your Running/Writing Cheat Guide to Success
Supercharge your New Year's resolutions, and pre-order This is Running
Dec 29, 2025
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Raziq Rauf
35
17
8
The power dynamics of ultrarunning
Bethan Taylor-Swaine is the Feminist Sports Sociologist and wants to use ultra trail races as the starting point for conversations about a woman’s place…
Feb 13, 2025
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Raziq Rauf
29
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6
M is for Marathon
The sub-2hr moment that I've been expecting, but not this soon.
Apr 26
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Raziq Rauf
25
6
3
How to really get off your phone
Plus all info about my book tour with Salomon
Mar 16
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Raziq Rauf
27
16
5
How far would you run to sell a pair of shoes?
With 2025’s edition of The Speed Project upon us, how do brands and influencers fit into the extreme distance ecosystem?
Mar 27, 2025
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Raziq Rauf
26
13
5
Where does the creative, dedicated minority go next? Run retail.
Vivek Gowri is the new proprietor of SF Run Co - a landmark moment for South Asians in the running world
Jan 8
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Raziq Rauf
24
2
2
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