We care a lot, but about what?

Shoes, the environment, brands, ourselves, but... not really the planet.

E is for the Environment

The issue of sustainability and how brands show up for the planet since UTMB, where there was news of a glacial flood in Nepal at the exact same moment of a deluge of big brands branding the Chamonix-Mont-Blanc resort. That included the boisterous, self-appointedly radical Nike ACG helicoptering a pickle juice vending machine up …