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Lee Glandorf's avatar

As a marketer who has supported teams 2x at TSP (none with influencers on them!), the allure definitely lies in the storytelling and the racing that can happen under extreme pressure (and with no real prize!). I admire Nils’ convictions and his content engine is masterclass. The TSP scene is a WHOLE other thing entirely (Burning Man is definitely the best comparison.)

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Zoë's avatar

I have no idea how I missed seeing this in my inbox, but what a great read! A couple of my former college teammates participated this year, and it was so much fun to follow along. The grit and camaraderie reminded me of why I love running in the first place.

But also I loved reading this: “The kind of funding that means their entire job is to run, carefree, but often devoting their life’s work only to themselves, rather than to a community endeavor.”

Would love to read more thoughts on this, or more about the general frustration with running “influencers.” I have no set feelings either way, but I think that sentence captures the concern so well.

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