How far would you run to sell a pair of shoes?
With 2025’s edition of The Speed Project upon us, how do brands and influencers fit into the extreme distance ecosystem?
It’s that time of year when hundreds of humans run 340 miles (550 km) from Los Angeles to Las Vegas on an invite-only, unsanctioned, unsupported, unpermitted relay race through the Mojave Desert and Death Valley known as The Speed Project AKA TSP. If you’re looking to capture the grit, determination, resilience, etc that modern runners are searching for, you’ll find nowhere more picturesque.
Accordingly, there are who knows how many rolls of 35mm film developed and untold YouTube documentaries (do a search – you can keep scrolling for days) as people fly into the USA’s West Coast to permanently document traveling hundreds of miles of dark, dusty, and dangerous desert terrain by foot between two of the most artificially-lit bastions of American Excess Culture.
Amy Chapman has run those 340 miles from L.A. to Vegas. Amy has also run 310 miles / 500 km through the Atacama Desert as part of the…
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