How far would you run to sell a pair of shoes?
With 2025’s edition of The Speed Project upon us, how do brands and influencers fit into the extreme distance ecosystem?
It’s that time of year when hundreds of humans run 340 miles (550 km) from Los Angeles to Las Vegas on an invite-only, unsanctioned, unsupported, unpermitted relay race through the Mojave Desert and Death Valley known as The Speed Project AKA TSP. If you’re looking to capture the grit, determination, resilience, etc that modern runners are searching for…
