Strava says it's the year of Run Club

That's what Strava's data says, for multiple reasons, but did you know how your Strava data is helping to optimize cities?

Last week, Strava released its Year in Sport trend report. A lot of it reflects the work I’ve been doing here, but I thought I’d highlight a few headlines, plus a little more.

A 59% increase in the number of run clubs

That’s huge. I’ve written about run clubs are a place to make friends, and Gen Z purposefully uses these third spaces in particular for real-life social networking. Making friends is what people in their 20s do, after all. That’s when people are most likely to move to a new city after education or marriage, and running is the medium they choose, because — as we like to say — running is the cheapest and easiest form of exercise.

Community service with Venice Run Club

Meet the man who invented Run Club

40% of Gen Z want to do more social workouts

That means that we haven’t peaked yet. More young people making friends and blocking traffic are coming to your neighborhood. It’s more likely to happen in the evenings, after work, as well. Try not to report them to the authorities, eh?

Women don’t want to run alone

The 89% increase in women joining a club i…