So many shoes but only two feet

I speak to footwear designer Richard Kuchinsky about the confluence of running shoe design and run culture and it's all about Nike

Shoes. They’re the only essential part of every runner’s wardrobe.

They’ve also always been equally crucial in reflecting and dictating the tempo of running culture. From the waffle sole that spearheaded the 1970s running boom, through the cushion and support of the ‘80s and ‘90s, and the minimalism of the new century, whatever the prevailing running sho…