My first time at The Running Event

I flew all the way from Los Angeles to Austin, Texas to look at shoes and talk to people about running...

What is The Running Event? It’s a trade show where all the running brands converge upon Austin Convention Center to show off their new products for the next 12 months, and see what running stores want to stock them. Intriguingly, the event has grown with The Running Boom, however.

I traveled to Austin a few times in my old life as a music journalist for South By Southwest festival. It was fun — a highlight of my year — so I was really curious to see if TRE could act as a replacement.

Semi-serious trade business, panel events, and miscellaneous networking during the day, but then barbecue-fueled parties in the evening. All with like-minded people who live and breathe running.

I’m pleased but thoroughly exhausted to say that I was correct. Exhausted partly because of the thousand branded runs in the mornings. Never had triple run days at SXSW.

Anyway, here are a few of the coolest things that I noticed during my three jam-packed days in Texas.

The Loop Running Supply

A lot is made (by people…