I couldn’t care less about companies starting a Substack (newsletter, ahem!), but I’m not optimistic many/most of them will keep it up with any consistency, much less invest in it.
I think brands like Tracksmith and Satisfy have invested in and put out some interesting editorial that's appropriate for their audiences. If bigger brands see the same kind of value for their audience (not you!) and that keep writers from having to do a job that isn't writing, I think it's great. Even if it's short-lived.
I couldn’t care less about companies starting a Substack (newsletter, ahem!), but I’m not optimistic many/most of them will keep it up with any consistency, much less invest in it.
I think brands like Tracksmith and Satisfy have invested in and put out some interesting editorial that's appropriate for their audiences. If bigger brands see the same kind of value for their audience (not you!) and that keep writers from having to do a job that isn't writing, I think it's great. Even if it's short-lived.