Running Sucks

Running Sucks

The Nike coach getting black women on the trails

The trail world isn't well-known for being an inclusive space for either women or people of color. Dora Atim is on a mission to change that.

Raziq Rauf's avatar
Raziq Rauf
Mar 20, 2025
∙ Paid

“I’m always annoyed about something,” Dora Atim laughs as we try to recall one particular gripe she posted a few weeks ago. Such is the life of someone who isn’t happy with the status quo, I suggest.

Dora is a Nike running coach and the London-based creator of Ultra Black Running, a “trail running community designed to amplify and empower Black Women and…

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