Do normos want to dress like runners?

I have my doubts, but you'd better be sure that us runners are going to try and make fetch happen.

How close to being the new streetwear is running culture?

Is running (or are pesky running industry commentators, at least) trying too hard to force the idea of running become the new streetwear?

When I think of the streetwear subculture, I think of skateboarding. Skaters made wearing less-stuffy everyday clothing the norm because they weren’t changing in…