A run club leader, a journalist, and a brand rep walk into a running store...

What happened next was a debate on consumerism, and how brands, stores, and crews fit together.

I just returned home from 48 blistering hours in Northern California, where I first hosted a panel on Consumerism in Running in San Francisco, and then drove a few miles east to watch the frontrunners of the Western States Endurance Race at the 100km mark, and back again. What a weekend, jam-packed with fantastic people.

Consumerism in Running

On Friday e…