Are influencers really that important?

Plus: Ben Dhiman’s writing routine, and another great UTMB story

Last week on Running Sucks

I got some world exclusive quotes from UTMB 2026 winner Ben Dhiman about his Indian heritage. Go and read it if you haven’t yet.

Ben Dhiman: “not just another white boy”

Thanks again to Amazfit for helping to schedule that time with Ben.

Are influencers really that important?

Ask any of the publicists in my inbox: I’m not really susceptible to being sold things. That mea…